Choose the right foundation for every project!
Our Paper & Material Selection Guides make it easy to find the perfect match by breaking it down into four key areas
Weight & Thickness
Paper is measured in weight (lb) or grams per square meter (gsm). The heavier the paper, the thicker and more durable it feels.
- Lightweight (70–90 gsm): Ideal for everyday printing, letterheads, or large-quantity mailings.
- Midweight (100–150 gsm): Common for brochures, flyers, and posters.
- Heavyweight (200+ gsm): Great for business cards, postcards, and premium covers.
Finish & Texture
Your choice of finish changes the look and feel instantly.
- Gloss – Shiny, vibrant, and perfect for photography-heavy designs.
- Matte – Smooth, non-reflective, and elegant for text-focused projects.
- Silk/Satin – Soft, subtle sheen that blends the best of gloss and matte.
- Textured (Linen, Laid, Felt) – Adds tactile interest for a premium, sophisticated look.
Specialty Materials
When standard paper isn’t enough, specialty options can help your project stand out
- Kraft Paper – Rustic, eco-friendly vibe.
- Metallic & Pearlized Stock – Adds shimmer and a high-end feel.
- Synthetic/Tear-Resistant – Waterproof and durable for menus, maps, or outdoor signage.
- Recycled Stock – Sustainable choice without sacrificing quality.
Best Matches for Common Projects
- Business Cards – Heavy cardstock with matte, silk, or soft-touch finish.
- Brochures – Midweight gloss or satin for crisp folds and vivid color.
- Labels – Durable adhesive stock, matte or gloss depending on your look.
- Packaging – Rigid board, corrugated display, or coated papers for branding impact.